Thursday, April 9, 2020

The Best Moissanite Ring is Here


Engagement Rings have traditionally been one of the largest purchases a couple will make behind the house and car. Its no wonder that young couples with a young family and household expenses have been opting for Diamond alternatives. With Diamonds being the most sought after for Engagement Rings, there has been a shift in recent years as couples become more financially and socially conscious.

A recent survey of young couples in 2019 showed that approx. 18% of couples chose to purchase a Diamond alternative. This is a jump compared to the 13% the year before in 2018. We even have recent confirmations from the Diamond powerhouse De Beers reporting a lull in sales in recent years. They reported a 39% decrease in sales in 2019 compared with 2018.

As the price for genuine natural Diamonds continue to rise and for many around the world base largely on how well the dollar is doing in the market, there has been a huge surge in sales and popularity for Lab grown Diamonds and at an even better price point the Moissanite.

The Moissanite Ring has become hugely popular for quite a few reasons including the price, the similarity to Diamonds and their low environmental impact.

For a lot of buyers price is a large factor in decision making and the Moissanite being just a fraction of the price of their genuine Diamond counterpart, the savings can be anywhere from 70 – 90% depending on the type of Moissanite and where buyers can find them. Comparing one of the most popular choice for an Engagement Ring…the Round Brilliant, we see prices for a GIA certified G colour and SI1 Clarity in an Excellent cut natural Diamond exceeding $8000 Australian dollars. The same in a Moissanite is $400 - $600. With a saving of thousands its an easy choice for most who still want the brilliance of a Diamond yet want to save money to put towards the house or honeymoon. 

Moissanites are also very very similar to Diamonds. They share virtually the same durability with a genuine Diamond sitting on a 10 right at the top of the Moh’s scale of hardness while a Moissanite sits at a 9.25. When you compare Moissanites against other coloured Gemstones like sapphires and rubies which each sit a little under at a 9. They are also very attractive when comparing scintillation and shine. Moissanites are cut in the same way and have the same colour and clarity grades so essentially look very very similar. With the advances in manufacturing and cutting techniques its no wonder couples are choosing Moissanites often as a first choice compared with Diamonds.

If the similarity and price point isn’t enough the fact that they are 100% ethically sourced and produced should tip most over the edge. They are lab grown and not mined, meaning their origins can be traced so they are totally conflict free. It also means they don’t impact the environment the same way genuine Diamonds do in the mining process. 

Its obvious why Diamond alternatives are on the rise and in particular the Moissanite Ring.

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